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During the Holi celebration, applying color to the faces of your loved ones is a way to show your affection. The vibrant colors and joyous music creates a sense of social harmony and helps spread positive vibes, creating a loving environment to enjoy with friends and family. In the US, color runs and other paint-throwing events keep the Holi spirit alive by bringing people together and spreading good vibes with beautiful color. This year Holi falls on March 20th, the Spring Equinox, so mark your calendar and get ready to celebrate!